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For Ep 13 of the wacom podcast ‘Why We Create’ we sat down with the man behind some of the most hyped sneakers in the world, the current head of Donda industrial design, the Godfather of Dad shoes himself, Steven Smith.
Steven’s influence in the industry can be traced back to 1986 when he started at New Balance. It was the early days of sneakers and running shoes and Steven was at the forefront of designs that are still sought after today. He’s responsible for the creation of the New Balance 574, 997 and 1500; the Reebok Instapump Fury; The Nike Shox Monster, Air Streak Spectrum Plus and the Nike Air Spiridon Cage 2 and many more.
In his current role as the head of Donda industrial design, Steven’s reached the pinnacle of freedom when it comes to design, innovation and dreaming and is now tasked with leading the industry into the future.
You can follow Steven on Instagram at https://www.instagram.com/stevensmith/
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